Virtual Ministry Archive

She was the punchline with running mascara and a felony husband—until she did something no televangelist had ever done: she hugged a dying gay man on live TV. In the 1980s, Tammy Faye Bakker was everywhere. Four-foot-eleven in heels. False eyelashes so thick they looked like they'd been glued on with hope and prayer. Makeup so heavy it streaked down her face every time she cried—which was constantly. She and her husband Jim broadcast from Heritage USA, their Christian theme park in South Carolina. They sold salvation like a product. Sequins and smiles. Donate now and God will bless you. The money poured in. $120 million a year at their peak. To most people, Tammy Faye was a joke. The crying lady with the weird voice. The televangelist's overdressed wife. Then everything fell apart. In 1987, the world learned that Jim Bakker had paid $265,000 in hush money to cover up a sexual encounter with a church secretary. Investigators started digging. They found fraud. Conspiracy. Millions of dollars diverted from ministry to mansions, air-conditioned doghouses, gold-plated bathroom fixtures. Jim went to prison for 45 years. Everyone expected Tammy Faye to disappear. To hide. To fade into obscurity like so many other disgraced televangelists' wives had done. Tammy Faye stuck around. She kept showing up. Kept doing interviews. Kept being herself—tears, mascara, and all. But something shifted. Instead of preaching prosperity, Tammy Faye started talking about the people her church had cast out. On November 15, 1985—just two months after President Reagan finally said the word "AIDS" out loud—Tammy Faye did something no televangelist had ever done. She invited Steve Pieters onto her show. Steve was a gay Christian minister. He was dying of AIDS. Doctors had given him eight months to live two years earlier. He'd survived longer than anyone expected, but his body was wrecked. Legally blind for a time. Paralyzed on one side. Covered in Kaposi sarcoma lesions. In 1985, people with AIDS were untouchable. Literally. Healthcare workers refused to enter their rooms. Families abandoned them. Churches turned them away. Fear ruled everything. Tammy Faye sat down with Steve for 24 minutes on live television. Twenty million viewers across dozens of countries. She asked him about being gay. About his faith. About what it felt like to be dying while the church that was supposed to love everyone wouldn't even come near him. And then she said something that made her fellow evangelists lose their minds: "How sad that we as Christians—who are supposed to be able to love everyone—are afraid so badly of an AIDS patient that we will not go up and put our arm around them and tell them that we care." She was crying. The mascara was running. But she meant every word. Jerry Falwell, backstage, was furious. Conservative Christians were horrified. A televangelist sympathizing with a gay man? On Christian television? This was betrayal. But to the people watching who had AIDS, who were gay, who'd been told by churches that God hated them—Tammy Faye became something else entirely. She became an ally when they had almost none. Steve Pieters got thousands of letters after that interview. People whose theology changed. People who came out. People who decided maybe they weren't beyond God's love after all. "I've heard from so many people throughout the years," Steve said decades later. "People who were transformed by that interview." Steve is still alive today. He's 70 now. He wasn't supposed to see 33. Tammy Faye never sought credit for that moment. She didn't try to become a progressive hero. She just kept being herself—unapologetically emotional, deeply flawed, genuinely compassionate. She divorced Jim in 1992 while he was in prison. She married Roe Messner, a contractor who'd worked on Heritage USA. He went to prison too, for bankruptcy fraud. Scandal clung to her like that thick makeup she never took off. But the gay community didn't abandon her. When she lost everything—the empire, the money, the reputation—it was gay men who supported her. Who showed up for her. Who remembered what she'd done when everyone else was afraid. "When we lost everything, it was the gay people that came to my rescue," she said near the end of her life. "And I will always love them for that." In 2004, she appeared on VH1's The Surreal Life, living in a Los Angeles house with a porn star, a rapper, and several actors. She was 61. She was still herself—big hair, big lashes, big heart. In 1996, doctors diagnosed her with colon cancer. It went into remission. Then it came back. Spread to her lungs. In July 2007, Tammy Faye was dying. She weighed 65 pounds. Her body was failing. Larry King asked her to come on his show. One last interview. She showed up in full makeup. "I believe eyes are the soul," she once said. "I truly do." She wanted to be seen. Even at the end. Especially at the end. She died two days later. July 20, 2007. She was 65 years old. For years, people dismissed Tammy Faye Bakker as a joke. The crying lady. The mascara disaster. The televangelist's ridiculous wife. But she did something almost no one in her world had the courage to do: she chose compassion over conformity. She sat down with a dying gay man when her entire church said he deserved his death. She cried for people others wouldn't touch. She used a platform built on judgment to preach something more radical: empathy. She wasn't perfect. Her empire was built on questionable fundraising. Her husband was a fraud. She married another man who went to prison. But when the AIDS crisis was killing thousands, when churches were turning people away, when even presidents wouldn't say the word "AIDS" out loud—a tiny woman with running mascara and a high-pitched voice said, "We should love them." In 1985, that was revolutionary. Tammy Faye Bakker became a gay icon not because she tried to be one, but because she saw people everyone else refused to see. She showed up. She cried. Her mascara ran. And she loved people her world said weren't worth loving. That's not camp. That's courage.