a lot of social media is bots -plain and simple but a lot of them are collecting vast amounts of info on peoples thinking processes like if you respond to a twitter post like "do you think DJT should DIE" you are setting yourself up to be enlisted in their camps - I have stopped for the most part interacting with posts that ask me a question unless it seems like its from a verifiable person...only about 1% of elons twitter is actually real people